Choosing Where to Build Your Website
With so many website platforms out there, finding the best one for your small business can be tricky! We’re going to outline some of the features of the platforms that we recommend, to help you decide.
Before you start comparing the top website platforms, we recommend that you write down what you want from your website.
What are your goals and what features do you want to have?
This could be:
A booking system
If you’re unsure about what you want on your website, check out your competitors! When considering all your options you should keep it simple (while still accommodating for growth). In other words, if you’re not willing or able to contribute a blog to your website at least monthly – maybe it’s not for you! Before building your website you should consider the direction your business is likely to take in the future. If you plan to sell products in the future and build an online store, you should ensure that whichever platform you choose accommodates this – even though you may not use these features right away! It’s much easier to revamp your website on the same platform, than start from scratch on a new one – trust us, we know!
Squarespace is a website builder that allows drag and drop customisation without the need for coding. Visually squarespace is clean and simple with rich imagery. Squarespace gives you fine control over your website through the designing phase and when updating/managing your website. Squarespace is also a website platform that is mobile friendly and allows customers/clients an easy to navigate experience when browsing your business page.
Features of Squarespace
Allows you to install multiple templates to a single website and work on multiple designs at once.
Designed for any purpose
Supports all major content types, including pages, galleries, blogs, commerce, calendars + more.
100’s of customizable settings, including fonts, colours and page configurations. Every squarespace website can be made to look unique with just a few clicks.
Build in Mobile Websites
Mobile and iPad friendly. There is also the option to disable the mobile bar.
Customizable Content Layouts
Each design is build with customizable content areas that utilize Squarespace layout engine and content block system. There are a variety of fonts available and the ability to purchase custom fonts.
Custom coding can be applied to any template design.
Example Content Restore
Restore example content that came with your original template at any time.
Full responsive and interactive line graphs, bar graphs and pie graphs.
Create powerful visual experience
Pre-designed structures for specific purposes.
Shopify has introduced the option to be a product only website with the capabilities to host an online shopping platform.
Full control over product variations
Unlimited product uploads
Sell physical products
Sell digital products
Shipping cost option
Positives with Squarespace
A solution for building and maintaining a content-based website that is easy to navigate (you will need training for this, but once that is completed it is simple to use)
Simple e-commerce capabilities
No third party apps/plugins require updating
Templates are creative, professional and clean
Blog aspect is displayed in an easy format with posts customizable
Aspects to be aware of;
Squarespace is limited; forums, portals, large shops/products are not typically available
Templates are limited; some custom fonts are not able to be installed
Templates are premade, which can often seem a little bit “cookie cutter”
SEO requires improvement when compared to other website platforms
Lack of support when requiring 3rd party applications and extensions
Personal - $16.00 billed annually or $22.00 per month
Business - $25.00 billed annually or $35 per month
Basic Online - $34.00 - billed annually or $40 per month
Advanced Online - $52.00 billed annually or $61per month
Shopify was specially created as a solution for making your own online store. It provides you with several templates that can be customised to meet individual users branding requirements, and allows both physical or digital goods to be sold. Shopify is an easy to use and navigate system that was created to allow self use and management. If running a large amount of online products, this is the platform we suggest to use it is also very affordable.
Affordable for small business
Packages are affordable and suit small and large businesses selling online.
Customer checkout customization
Large support team
Payment gateways can be used almost anywhere and in most countries
More active/professional option from a payment processing point of view
Annual compliance assessments
Advanced fraud protection
Specialised tools to detect bots and other attacks
Point of sale technologies
iPads, iphone apps and addons that to your shopify and allow you to use shopify in a physical location like your shop, market stall or office.
Third party apps
Integration with a very extensive range of third party apps that extend the functionality of your store significantly.
Shopify can do the following for your products;
Insert product images
Organise products into categories
Discount code engine
Track customer and order details
Sell products easily on difference social media channels
Accept payments from over 70 different processes
Set up customer accounts
Sort customers by location, money spent, ect.
Manage multiple staff login - so if you have staff helping you can grant them different permission levels to help you manage your online shop
Positives with Shopify
Prices are very affordable (can start with smaller packages and upgrade as you require)
Perfect for small business, but also powerful enough for large businesses)
Access to CSS and HTML code which means website can be completely customizable
Easy to navigate for intermediate users
Full integrated payment processor for both online and in-person credit card transactions
Point of sale
Reporting system capabilities are very useful
The support for shopify is excellent and very responsive
Aspects to be aware of
Number of free templates is limited
Blogging tool that is built in does have limitations
Some apps and plugins are required (form builders etc)
Shopify does not offer a one page checkout option
Payment fee if you do not use shopify’s payment processor
Set up can be time consuming
Basic - $29 USD per month (approx. $40)
General Shopify - $79 USD per month (approx. $107)
Advanced Shopify - $299 USD per month (approx. $406)
You can view the packages and pricing here https://www.shopify.com.au/pricing
Dreamhunter Team x