remaining unique in an online world...

With small businesses popping up everywhere, it can be hard to stand out…or remain unique. We don’t think it’s necessarily about standing out from your competitors but more so having a point of difference whether it be your quirky branding or your customer service, having something that makes you unique is important.

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Renae Porter
Gift Your Customers for Christmas

The competition for Christmas shopping dollars is fierce! As small businesses’ we really have to go the extra mile to increase Christmas sales. Whether a potential customers is dropping by your physical store or visiting online, the question is always the same; “Why should I buy here instead of somewhere else?”

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Renae Porter
Hashtags - Hate it or Love it!

More engagement, more followers and more customers/clients! A hashtag means to use words or phrases on social media posts that help to categorise together specific content on relevant topics. They aren’t just on instagram they can be found on Twitter, Facebook, Pinterest and Google+.

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Renae Porter
What you need to know about Instagram TV

Just as you’ve managed to get your head around Instagram, posting content and stories, they throw another spanner in the works with a new social media platform! Don’t stress, let’s go through what you need to know about the latest addition recently launched by Instagram - Instagram TV (IGTV).

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Renae Porter
Trademarking Colours

Brands rely on a colour, or set of colours, as a key factor in their instant recognition. You automatically associate red with Coca Cola, blue for Facebook and red and yellow with Vegemite! The question is - can you own your brand colour?

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Renae Porter
Gen Z on Social Media

Generation Z are all of those born after December 2000, they are the digital natives who have grown up with iPads in their prams playing Paw Patrol! The internet is not a foreign concept to the digital natives, who only know the world of smartphones and 24/7 connection.

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Renae Porter
The Psychology of Colour

Colour is an essential tool in your marketing because it has an impact on how we think and behave. Colour directs our eye where to look, what to do, and how to interpret something. It puts your content into context and helps us decide what’s important and what’s not!

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Renae Porter
Neuromarketing!

Neuromarketing hopes to solve the challenge small businesses face, how do we get seen whilst staying in budget? Neuromarketing is described as a commercial marketing communication field that aims to understand how your customers brain works and what affects your marketing will have on them.

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Renae Porter
Get Started With Live Video!

Live streaming and video is one of the latest trends, and with it easily at your disposal on your socials, it’s something you should definitely consider utilising! Live streaming adds authenticity to your brand and creates a real-time delivery of value with guaranteed reach. One problem: live video is scary - we get it!

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Renae Porter
Excuse me whilst i put on my blue block glasses

Well, as science advances and catches up to technology we can often be surprised what we thought to be safe, is not. We are certainly not telling you to completely abandon all lighting and live in the dark, we would miss you! What we are aiming to get across to you guys, is there are little tweaks and tips we can implement to ensure we are protecting not only our eyes but our brains too!

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Renae Porter
Three Places to Find Hidden $$ (Profit!)

The chances are in every part of your business there are ways to do things better! Those little things that you don’t prioritise because there’s always something more pressing to get done....they may not always seem to be worth the time BUT they can make a massive difference to your biz!

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Renae Porter
Being MINDFUL with social media

Social media can be really valuable, everything is accessible with a click, flick and swipe BUT the 'always available, always connected' lifestyle can be pretty rough sometimes!

Customers and clients have begun to demand faster connection with brands and brand owners, people expect instant replies, immediate reactions and rapid response. This can lead to fatigue, disgruntled connections with friends and family and a distaste for what you once had so much passion for!

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Renae Porter
DREAMHUNTERS - Meet Amanda!

Amanda and I have worked together for a number of years, and through that, I have watched her business grow and flourish under her care and hard work.

Not only is Amanda a savvy business owner, hair extraordinaire and fantastic boss, she is also a great friend and supporter of ours, and someone that has brought so much value to me personally and to my business through great ideas, constant encouragement and many referrals!

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Renae Porter