People don't respond to marketing the way they used to. Traditional marketing techniques like advertising banners and buttons are becoming less and less effective. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and keep an audience.
The purpose is to attract and keep customers by consistently providing relevant and valuable content with the purpose of changing and encouraging consumers to keep coming back to you. The aim of content marketing is to deliver content that educates your buyers without directly pitching or selling to them.
The essence of a content strategy should be the the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Some examples of content marketing:
1. Create an E-book - it helps to show off your knowledge as well as capture leads in the sales funnel.
2. Host a webinar - it allows you to personally reach consumers and capture leads
3. Create templates, info graphics and guides
Dreamhunter can help you to brainstorm and create ideas for once-off content, or we can work with you to create a regular content strategy. We can assist with the graphic design element as well as the technical setup required.