new moon co

by Remmy

New Moon Co. is a place to find authentic herbal concoctions & plant medicine. Dedicated to healing through herbal medicine, with a creative flare that connects us to the natural elements here on earth.

Pulling from traditional methods & modern herbal medicine,  New Moon Co. honours all forms of alchemy.

 
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Project details

[+] logo design
[+] label design
[+] photography
[+] consulting

Logo

 

Just because a logo appears simple does not mean the concept behind the design is. The symbol in the middle the circle means transcend….beyond your limitations and exceed expectations. The circle represents the moon. After the phases of the moon cycle we see change and just like the moon, we go through changes that hopefully in a new moon (or self).

 

Labels

Each label we design for Remmy is a whole new experience and story. The story started with a single girl, reaching for the moon on a bottle. The girl’s name is Pluto, and we kept her hidden for a little while, finally revealing her face on one of the signature product ‘Clarity’.

While Remmy’s products do have a serious side, with some serious results and medicinal properties we didn’t want them to look like ‘medicinal products’, we wanted them to be interesting and beautiful. All design elements are carefully considered, carefully drawn and blended together to create a product that you would be proud to display in your home of office in full view.

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CLARITY
ROOM SPRAY

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DREAM MIST
SLEEP SPRAY

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ILUME
FACE OIL

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DREAMHUNTER
FLOWER ESSENCE

Campaign Photoshoots

Each New Moon Co shoot is styled and curated with a strong vibe in mind. Remmy puts together the outfits and looks, and then we work together to pull them together. Each shoot is different with a big focus on creativity.

Scroll through the galleries below!

ILUME

DREAM MIST

WHEN MORNING DAWNS

DREAMHUNTER - SHOT BY JOSHUA PORTER

NEW MOON CO

www.newmoonco.com.au