[Brand Discovery] with Renae Porter SAT 15th June 2019

[Brand Discovery] with Renae Porter SAT 15th June 2019

185.00

Welcome to [ brand discovery ] with Renae Porter

When: Saturday 15th June 2019
Time: 9:00am - 3:30pm (inc 30 minute lunch break)
Where: Dreamhunter 50 Helena Street, Midland, WA, 6056
*work booklet, nibbles + coffee inc

INCLUDED IN THE WORKSHOP:

A BUSINESS vs a BRAND?
What is the difference between the two:

  • A brief overview of branding, and how important it is

  • Brand mission and brand vision

  • Defining audiences

Fundamentals of branding

  • Brand values

  • Emotions and desires

  • Differentiation

  • Trust and reputation

  • Creating value

  • Connection

  • Community

Brand Experiences

How do you connect with your customers? One of my favourite explanations of brand experience is from a guy named Chris -
A brand experience is about designing a sensory experience that brings a person into a lasting and meaningful relationship with a brand.’ and this is exactly what we are going to talk through and explore. How you can create an experience for your customers that is ‘on brand’ and memorable.

Competition and pricing

What type of value does your brand bring to others, and how much will they pay for this? I want to challenge your view on ‘profit and price matching’ and instead focus on ways you can add value (without decreasing price) - and create experiences for your customers.

Visual Presence

We will explore the importance of your logo, colours, packaging and photography - and how you can make this unique to you! We will also take a brief look at colour psychology.

Setting and discussing business/brand goals

We will explore what you want to achieve with your branding, and work out your brand objectives - some examples - brand awareness, emotional connection, sharing points of difference, brand loyalty, engagement and market share.

Direction is so much more important than speed…

We so can’t wait for this!

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