So, here we are….the first blog post! Be prepared, it’s a LONG ONE.
This blog has been something I have been meaning to do for so long, so I’m excited to finally be able to share it with you! I thought it would be a great chance to introduce myself properly to those of you that don’t know me, or those that just want to know more about Dreamhunter…and some of the behind scenes parts of JPorter Clothing.
I grew up in the Perth hills with my family, we were surrounded by bushland and beauty and to this day driving up Greenmount hill still feels like I’m heading home. In 2005 I met Joshua Porter, he shook my hand in the Drama room as a year 9 student. We have been together for 13 years this year – time has flown so quickly!
I didn’t love school, I had a rough time, as so many others would have, and it took me quite some time to really find myself when I hit the big bad world. I left school with no plans or ideas on what I wanted to do with my life. My first ‘proper job’ was working as a PA for two Chartered Accountants – they encouraged me to study accounting and get a degree. I completed my Bachelor of Commerce (Double Major Accounting and Business Law) in between working for accounting firms and a move to Sydney.
We returned to Perth to get married, and whilst working for a Law firm, my story really began.
I had this great boss, and she knew I loved being creative and playing around with images, fonts, websites etc…she had a proposal for me. She wanted to launch a book blog…and she wanted me to help. Now I had NEVER looked at WordPress before, let alone created a blog. But together we worked it out, and through that I started designing book covers for Independent authors and taught myself how to use Photoshop. Now, I am pleased to say that TOTALLY BOOKED BLOG is an international blog, with over 39k facebook followers and a great community of book lovers. They were technically my first ever client….(www.totallybooked.com) and they about to receive their first ever branding over-haul since 2012 – so excited to work on this (links to Totally Booked Blog below for anyone interested).
I started working as a Tax Accountant at this amazing firm ‘Chapell & Associates’ (for anyone needing an accountant I highly recommend them) and started studying to become a Chartered Accountant. Now, just to clarify I am NOT a numbers person. I am a solutions person. Numbers confuse the hell out of me, so it was a challenging job for me – and I became very proficient in excel haha!
JPorter Clothing had been going for a little while and we were going from strength to strength (I will do a post about the JPorter story another time) so we decided to take a risk and buy a stand at the first ever Arnold Classic Fitness Expo in Melbourne. It was the largest amount of money we had ever spent on anything apart from our house. We went to Melbourne and it was AMAZING. We didn’t sleep, eat or rest for 5 days straight and I was trying to complete CA assessments from the hotel room…it was just insane. I loved every stressful chaotic minute of it.
When we returned, I went back to my day job.
I sat at my desk and just stared at my computer. I was struggling with CA, a growing business, family and friend committments, and working in an industry that I didn’t enjoy. I was having monthly breakdowns and crying all the time…I was miserable. So, I sat down with JP and said ‘I can’t do this anymore.’ So we started taking steps to make Dreamhunter become a reality.
Now, I’ll take a few steps back…Dreamhunter had been a pipe dream of ours for years, even before JPorter Clothing started. I have always loved small business, and we talked about starting a consultation practice that would help people with their dreams and ideas. During the JPorter journey, JP coined the term Dreamhunter. We felt that we needed to build something, to get some ‘street cred’ before we launched such an ambitious project.
DREAMHUNTER – Someone who actively hunts down their dreams and is relentless in the pursuit of success
JPorter is such a great business, we have such a great community and Perth (and Australia really) has really embraced us and what we are all about. For me, it was now or never that we made our pipe dream a reality.
One Friday, I walked in to my boss’s office. I shut the door and watched his face fall – he already knew something was up. I told him I that I needed a change. He accepted my decision with open arms and fully supported me all the way through, allowing me to transition over 6 months until my eventual departure in February of this year. I will never be able to express the appreciation for my last workplace – the people there embraced me as I am and provided so much support during the launch of Dreamhunter. I was lucky – but I also work very hard on my relationships with people – and that definitely made it easier.
I knew that I couldn’t keep working a job I didn’t love. Life it too short – and I am too passionate. So I stopped my CA halfway through, started building my business and letting people know my plans. It was probably the scariest decision I have ever made. A risk worth taking.
So, this leads us to where we are now. Just 3 months into my full time self employment journey. Sitting at my desk in our office in Midland, it’s just beautiful.
Now JP and I both work full time for ourselves in businesses we love. We gave up +$180k pa steady/stable family income to hunt our dreams full time. I have a 4 week waiting list for new clients and I pick and choose who I take on. I have just hired my first ever Dreamhunter staff member too – I am totally overwhelmed and over-worked, but taking steps on how to make this all work more efficiently, I am so positive about the future that I could burst.
Some weeks we can afford to go out for a meal, and some weeks we live on Tuna and Rice. My wishlist is as long as my arm and costs more than our cars – and I’m adding to it daily. Paying the bills for our office is stressful, and don’t even get me started on BAS time – but we LOVE THIS life. I LOVE MY JOB.
The title of this blog post is ‘My Why’, because this is one of the most important questions Josh and I ask ourselves and our clients all the time. What is your WHY?
People don’t buy what you do, they buy why you do it.
Below is an awesome video that really resonated with us at the start of our journey. It has really helped us grow and create the community that we have surrounding our businesses.
I do this because I want to work my own hours, have control over my life, be able to express myself and most importantly to be able to help others do the same. I do this because happiness, satisfaction and success mean more to me than my bank account balance.
Dreamhunter allows me to be creative and expressive. My clients are amazing and they challenge me every day. This journey has turned me into a YES person. I take opportunities, I challenge myself constantly and I am always learning.
If you want to know a little more about Dreamhunter, take a look at my homepage – our services www.dreamhunter.com.au.
Thanks for reading this, I know it was long…haha but it’s an important story – probably the most important story I will ever tell.
I hope you enjoyed reading and will subscribe! If you have topics that you really want me to cover please send me a message ok!